Category:
Messaging Strategy
Three signs your messaging strategy needs help
by Kevin Smith
I’m not handy. I wish it were different, but no amount of renovation-based television programming or YouTube videos seems to change things. I can be stymied by the simplest of repairs, so much so that I’ve found it less awkward to hire someone at the outset rather than engage them after I’ve botched things up […]
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Present casting: a better way to inspire action
by Kevin Smith
Our most serious issues have one big thing in common — their consequences usually aren’t immediate. The impact of our behavior, be it individual or collective, usually has a long time horizon. We can eat poorly for decades before developing heart disease. And despite increasingly dangerous weather patterns, climate change remains a burden for future […]
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Stop telling people what to do.
by Kevin Smith
If we want people to change, we must be willing to change the way we ask. I wouldn’t have made it in corporate America. While I emulate the discipline, steadiness and structure, it just wouldn’t have been the right fit for me. What drew me to social impact communications was the constant carousel of issues: […]
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