Category:
Audience Insight
We Have More in Common
by Kevin Smith
How listening reveals common ground in divided times. When a teacher asked me if I was an only child, I took it as no compliment. In my case, the answer was yes. And the assumptions that came with acquiring that moniker stung. The implication was that you were accustomed to being the center of attention. […]
read more
Less telling, more listening
by Kevin Smith
The art of shared understanding in donor, beneficiary and staff communications. My studio is my sanctuary. There’s no better day than one spent mixing color and painting. But as comfortable as the studio is, I have to venture out occasionally to try and up my game a bit. This involves traveling to workshops, where usually […]
read more
Behavioral change communications & other things I learned at the gym
by Kevin Smith
If your answer to most questions about consumer messaging is: “It depends,” this is for you. It finally caught up to me. For most of my life, I’d been able to eat pretty much what I want and still fit the description “tall and thin.” Then one day, my pants were too tight in the […]
read more
