When our marketing firm ventured to West Columbia in 2007, we had billiard balls in our eyes and didn’t know it. (They’d been painted white.) Outsiders opined that the rusty, broken-down WECO sign was past its prime, but we knew the truth. That relic had stolen our hearts from day one. We were so in love, in fact, we vowed to someday restore the sign to its once-glowing glory.
Our building is a story unto itself. Built in the late 1940’s, today’s WECO began as the Lower Main Market before becoming a Dixie Home Store in 1951. You might know that store better by a later moniker — Winn-Dixie. A furniture company here, a carpet and tile store there, then along came 750 Meeting’s most notorious era: WECO Billiards. The pool hall racked ’em up from the 1970’s to 2001 before trading in the cues and chalk for Charity Thrift in 2002.
The WECO sign stayed but had to leave its unscrupulous life behind as the owner painted the pool balls a saintly white. But like any pool shark, the sign played the long game. Year after year the paint flaked away, and soon the balls were back. For good.
Riggs Partners was founded in 1987 when Cathy Rigg, a young creative director, walked out of one ad agency and into the promise-filled world of sole proprietorship. She founded C.C.Rigg’s and dedicated her efforts to uncompromising creative grounded in sound marketing strategy. It didn’t take long to catch on; the fledgling ad studio began attracting clients and besting bigger agencies in Year One. In 1992, pal Teresa Coles joined to help with accounts and great-jobbed her way to partner. She was named president in 2016.
Over the next 20+ years the agency grew, welcoming more partners and expanding the creative boutique into a full-service, integrated marketing and communications firm. We pulled up our downtown stakes in 2007 and, sensing good days were ahead over the Gervais Street Bridge, we settled in the land of the giant ice cream cone. We evolved our local CreateAthon event into a national nonprofit. We got a foosball table and a record player.
Today, our enthusiastic team of 21 is proudly headquartered in the fabulous WECO Building in deliciously eclectic West Columbia, SC.