Riggs Partners awarded Best of Show honors at 2025 ADDY Awards

COLUMBIA, SC (March 26, 2024) – Riggs Partners recently received eight awards for creative excellence at the 2025 ADDY Awards hosted by AAF Midlands, including the Best of Show award. The award is the highest honor for creative excellence among all professional entries in the competition.

Riggs Partners received awards in the category of Public Service, representing key social issues such as early childhood education and distracted driving. The firm’s “Work Doesn’t Work” television and video campaign was produced for ABC Quality, South Carolina’s child care advocacy program. Riggs Partners developed the “Don’t Drive Distracted” out-of-home campaign for the Ad Council and the National Highway Traffic Safety Administration (NHTSA) as part of National Distracted Driving Awareness Month. The Ad Council is the advertising industry’s oldest and most prestigious public service organization.

“We always look forward to celebrating all the great work out there, and we’re particularly pleased to have been recognized for a program as important as ABC Quality,” said Michael Powelson, creative director. “The commitment they’ve made to early childhood development and providing better, more affordable child care is making a real difference at a time when so many parents find themselves in impossible positions.”

The full list of ADDY honors for Riggs Partners includes:

Best of Show: “Work Doesn’t Work – Dentist” Television
Gold: Public Service Television, “Work Doesn’t Work – Dentist”
Gold: Public Service Television, “Work Doesn’t Work – Bank”
Silver: Public Service Television, “Work Doesn’t Work – Hotel”
Gold: Non-Broadcast Audio Visual: “Work Doesn’t Work Advocacy Video”
Gold: Public Service Campaign, “Work Doesn’t Work Television”
Silver: Public Service Out-of-Home Campaign, “Don’t Drive Distracted”
Mosaic Award: “Work Doesn’t Work Advocacy Video”

These entries now move on to compete at the district level, followed by the national American Advertising Awards competition.