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Interview Series

Greyston Bakery, brownies and addressing social injustice through Open Hiring®.

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Gourmet goodies, cookies with a cause: We’ve officially discovered the connection of baking to hearth, home and a higher purpose. From delectables crafted by local bakers and sold in community markets to bakery giants that source organic ingredients in support of a sustainable food chain, there’s no doubt baked goods are doing good business.

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Using intention to create competitive advantage.

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As one who has led a bank from start-up phase to multi-market locations to a billion-dollar enterprise, Mike Crapps has shaped First Community Bank with great intentionality and attention to cultural detail. The result is a financial services provider centered in its purpose of helping small businesses grow, and a brand that reflects that promise through its business strategy and brand marketing.

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How values can build an ecosystem of good.

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Few companies have channeled their brand values as a force for good like Blackbaud. The company started out in the 1980s as a nonprofit accounting and fundraising software platform and is now recognized as the world’s leading cloud software provider powering social good.

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