In addition to updated lighting and furnishings, we gave the headquarters’ lobby a mission of its own — immediately convey what matters most to the bank. Black and white photography of actual clients and key landmarks of each community it serves leave no doubt about what drives the organization.
Venturing into the facility’s workspaces, guests are introduced to the bank’s cultural values via vibrant floor-to-ceiling wall panels.
A custom piece of art on canvas was created to reflect the bank’s unique energy and messaging traditions. It hangs in the Executive Vice President of Marketing’s office.
Twenty-five years of brand voice echoes the halls via a hanging system of cables and acrylic frames. Past marketing materials were selected to punctuate the bank’s key milestones and accomplishments, grounding employees of any era in its rich history.
The bank’s purpose statement hangs where it has always been most keenly felt: the executive boardroom. Custom aluminum lettering lends physical dimension to the guiding principle.