It’s no surprise that products doing good in the world enjoy an edge. But with Epworth Ice Cream, this advantage is bigger than most. Each pint sold transforms the lives of the most vulnerable and deserving among us. No sweetness lacking there.
Epworth Ice Cream began as a sustainable fundraising strategy for a nonprofit. When we churned that idea with a business plan, identified a manufacturer, and created a marketing strategy and go-to-market blueprint, we ended up with a sweet treat that gives back. And the value proposition is front and center: 100 percent of all profits benefit Epworth Children’s Home.
The story began in the Great Depression, when the government issued peanut butter to orphanages as a low-cost protein source. Epworth staff infused it with fresh cream from the onsite dairy to make a treat that has long been a favorite of Epworth’s young residents and alumni. We built the ice cream brand on this nostalgia.
How do you launch a social enterprise start-up with no mass media budget? Cultivate a legion of brand ambassadors within the local hospitality, foodie influencer and agricultural arenas. And do it on a digital stage.