Our society faces many challenges. But there's one that makes all the others harder to solve: More than half of pregnancies in the US are unintended. Choose Well is the largest state-based contraceptive access program in the nation. It is working to shape a culture where all pregnancies are intended, and all South Carolina women can get birth control regardless of their insurance status. That means, starting in 2018, any woman in South Carolina can get whatever birth control she wants (including long-acting methods like implants and IUDs), regardless of her ability to pay. Naturally, we're using every communications vehicle there is to spread this message across the state.
Census data shows that there are roughly 819,000 women age 18–44 in South Carolina. Since the advertising campaign began in February 2018, it has produced: