As Seen In: COLAtoday

WECO Sign to Be Removed and Refurbished
September 16, 2022

When driving into Columbia on Meeting Street from Lexington, the WECO sign on the left-hand side of the street has undoubtedly caught your eye.

The iconic sign lets you know you’re in West Columbia as it sits near eye level with the downtown Soda City skyline.

Today the sign is past its prime, a rusty relic with white paint flaking off pool balls, giving way to a rich history buried underneath. Tomorrow, the sign will be gone, but not for long. Thanks to a partnership between Riggs Partners — the marketing firm headquartered beside the sign — and the City of West Columbia, the iconic sign will see new life and will soon light up the night.

Read the full article here.