A bank is a building you don’t go in much these days. But a community banker is the trusted partner who always has your back. That’s a big difference and the insight behind our rebranding of a thirty-five-year-old client.
First Community exists to impact lives for success and significance. So to properly position them with the next generation of entrepreneurs, we shifted the focus from the institution (First Community Bank) to the individual (First Community Bankers). Primary research showed today’s business owner sees convenient transactions and intuitive tech as a given. What they truly value (and seldom find in the modern milieu of big bank consolidation) is an expert they can rely on when the stakes are really high.
Fortunately, that one-on-one, relational approach has been the organization’s hallmark all along. This allowed us to thread the needle for a bold brand evolution that challenged the category, while still reflecting the depth and commitment that’s always been so First Community.
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