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Creating the co-op of the future.

After almost 80 years of delivering reliable, affordable electricity to its members, Mid-Carolina Electric Cooperative was at a pivotal juncture. Faced with a host of rapidly changing service offerings and member expectations, the co-op looked to Riggs Partners for help. Together, we affected positive, internal cultural change, facilitated strategic planning and rebranded for a new era of service.

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The magic of our lives lies in everyday comforts and connections. So we employed a grounded, photojournalistic approach to document the ways a co-op is always quietly in the background, helping facilitate that everyday magic.


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While it is certainly the most externally visible aspect of the initiative, brand marketing was always developed in service to a larger whole that included the business strategy and culture of the co-op. This comprehensive approach delivered strategic alignment for the organization and lifted it from the inside, out.
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“After many decades of stability in the Electric Cooperative industry, our landscape has begun to change on what seems to be a daily basis. We made the conscious decision that we needed to change, as well. We selected Riggs Partners to help us refine a new vision and reposition our brand in a way that unites our employees, our members and the communities we serve.”

Bob Paulling
PRESIDENT & CEO




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