The old advertising agency model is dead. Expensive, slow, and dependent on an org chart for the most minute of decisions, we’ve replaced it with a horizontal structure that’s remarkably simple: five veteran strategists, all equal partners, actually doing the work rather than managing the business. On every project, for every client, the partners develop the strategy, brand voice and visual style.
Then we assemble a hand-picked team to produce components of the program, based on the specific expertise required. This modular structure — in which we connect and disconnect based on client need — allows us to partner with the very best talent at any given time. In a world in spin mode with new communication channels emerging minute by minute, it’s a smarter way to do business.
