Transfur Animal Rescue

BRAND IDENTITY

Final Victory Animal Rescue came to us as a CreateAthon client in need of a rebrand. They are a canine rescue that rehabilitates dogs from overpopulated shelters in South Carolina and secures adoptions for them in the Northeast — where demand far outpaces supply. We not only gave them a new name, Transfur, we provided a logo, color palette, typographic system, print collateral, social graphics and more upon which they could build their visual identity.