All this week, I’ll be studying in the Digital Creative Direction intensive at VCU’s Brandcenter. I attended the inaugural CD school four or five years ago and it was a life-changing experience. It’s an incredible honor to be a part of this class of exceptional CDs and to study directly under the tutelage of our industry’s most prolific creatives. Getting to do it for an entire week? Wow.
Faculty:
Jeff Benjamin, Executive Interactive Creative Director, Crispin Porter
Jeff Gillette, CD, Google
Rick Webb, Co-Founder, The Barbarian Group
Lisa Bennett, Chief Creative Officer, DDB West
Pella and Calle Sjonell, Creative Directors, BBH
Lars Bastholm, Chief Digital Creative Officer, Ogilvy
Stan Joosten, Innovation Manager, P&G
It’s my plan to provide daily (errrr. . .nightly) updates here, so long as I don’t just collapse into bed after the group assignments and wine-soaked dinners. Hope to meet you here—
Cathy Monetti






3 Comments
Okay, I’m officially jealous.
When you get back to Columbia ready to impart that wisdom you’ve gained, be sure to reach out to me. I can’t wait to sponge some of that from you.
sorry we’ve missed each other but richmond has felt a little bit smarter and cool this week.
That’s what I love about you guys. As impeccable as your reputation is, you are never sitting back and resting on it. (Reputation = nice word for duff).
Hats off to you Cathy.