In Part 1 of the Spartanburg Soup Kitchen project, the CreateAThon team addressed the objective of reintroducing the Soup Kitchen and the relevancy of its work by developing a new identity and outdoor campaign. Next, the team integrated the new identity into a plan for launching the public phase of its capital campaign.
To drive donations from the general public, we developed two exciting incentives. First, we designed custom melamine dishware sets, called Soupware. It was great fun creating the design, which incorporates the “S” from the new logo. We suggested that a new design be created each year, so annual donors can collect different sets over time. The dinnerware sets will be sold on a tiered pricing model, ranging from a hundred dollars for two sets to a thousand dollars for eight sets.
Second, we designed a series of new t-shirts, called Soupwear. These items provide incentives for lower-level donations.
The CreateAThon team developed a brochure to present these fundraising incentives to the community. To further promote the campaign, we created a master design system for a new website, helpthekitchen.org, so people can make donations online.
It has been a great pleasure helping the Soup Kitchen in their mission to feed the hungry. Keep serving up those plates full of goodness!
CreateAthon Spartanburg Soup Kitchen Team: Teresa Coles, Lee Price, Julie Turner, Tim Floyd, G.P. Worrell
