Opera, boring? Blasphemy!
Opera is a dramatic, heart-wrenching form of entertainment, full of complicated love triangles and murderous villains. The Palmetto Opera has spent molti years working to share its love of opera with the people of South Carolina.
Founded in 2001 by a group of motivated enthusiasts, the Palmetto Opera started small until its first big break: a sold-out, full-length performance of The Marriage of Figaro. The organization’s wish is to garner enough community support to fund the presentation of a full opera performance every year.
Enter CreateAThon.
We developed a strategy for the Palmetto Opera designed to introduce a new, younger, previously untargeted audience. We designed a modern, interessante new identity. (Huge thanks to guest designer Jason Smith!) We also created a beautiful new design for the website.
To introduce the new identity, we designed invitations for the Palmetto Opera’s annual fundraiser dinner, An Evening in Italy, and we developed a new program to introduce opera to the new target audience in a comfortable, approachable atmosphere. More details to come in Part 2. Ciao!
Thanks to the creative team: Katy Miller, Cathy Monetti, Jason Smith, Lauren Bowles, GP Worrell, Zach Lepine and Sammy Rutkowski.
One Comment
Beautiful!