FivePoint Solutions is an enterprise information management (EIM) company. Put simply, they provide digital document management and data exchange, as well as paper-to-digital conversion, for companies and government entities with complex (and often high volume) records management needs.
We immediately recognized a great branding opportunity for our new client. EIM is a rapidly growing industry filled with look-alike companies fixated on one selling point: efficiency. From our first meeting with FivePoint, it was clear their focus is on the people who rely on the technology.
And so we began by helping FivePoint Solutions define their process as the center point for a new branding program.
Then we began identity exploration.
Final logo.
