Keely Saye is a talented inbound marketing specialist and we’re happy to have her as a strategic partner. We developed a fresh, distinctive graphic identity that reflects her personality and her style of doing business. We designed a custom logotype and graphic elements: a custom pattern, vertical mark, monogram, color palette and graphic standards. Although 95% of her work is in the digital space (look for her new website soon), we felt that it was important for her to have a business card that would create a lasting impression. We turned to Copper Dog Press that printed each card by hand on a ca. 1900 Chandler & Price platen letterpress. All of this care and attention to detail is evident in the finished product(s) and is reflective of Keely’s work as well. We’re excited to help her launch this new look!
Imagine cooking 500 hot meals every day from a 300 sq. ft. kitchen. For 20 years or so, the Spartanburg Soup Kitchen had been operating out of a church kitchen and dining room, while the need to serve more meals just kept growing.
The board embarked on a capital campaign to raise money to build a new Soup Kitchen facility. While their case for support was sound, they lacked the packaging and community awareness to make the campaign a success.
So the CreateAthon team went to work on developing a new brand identity, outdoor campaign, and web site to re-introduce the Soup Kitchen as a vital part of the community. These outlets gave the Soup Kitchen the marketing foundation it needed, but the team didn’t stop there. Lee Price, Julie Smith, Tim Floyd and Teresa Coles developed a strategy for the Soup Kitchen that would help attract individual gifts to the Soup Kitchen well beyond the capital campaign. More to come in Part 2.
CreateAthon client Preservation Trust of Spartanburg
Nonprofit Preservation Trust of Spartanburg recently launched Spartanburg Architectural Salvage, a retail store that caters to owners of older homes, DIYers and architects looking for period pieces salvaged from old homes and buildings. We were thrilled with the opportunity to work with these folks since salvaging these items keeps them out of the landfill. Plus, wouldn’t you want something original and authentic if you were fixing up an old house? Or even building a new one?
The first order of business: a new name and identity system, including a series of custom illustrations and three distinctive logos. The business cards doubled as hang tags.
More patina work coming to the blog soon.
CreateAthon Preservation Trust Creative Team: Kevin Smith, Ryon Edwards, George Fulton, Courtney Graham Hipp, Lauren Bowles, Jay Coles Identity design: Ryon Edwards, George Fulton
About Info
Riggs Partners
750 Meeting Street
West Columbia, SC 29169
803.799.5972 Tel
803.779.8447 Fax
