Riggs Partners: R-blog

Monthly Archives: May 2010

The Good Samaritan Clinic is a free medical clinic serving uninsured members of the Hispanic/Latino community in Columbia, South Carolina. The clinic provides general medical consultations, diagnostic testing and, when available, free medicine.

Those who find rescue in the Good Samaritan Clinic are escaping an overwhelming set of circumstances – a need for medical attention, a lack of means and a language barrier. The Good Samaritan Clinic helps by acting as a liaison between the Spanish-speaking community and Columbia medical resources. The clinic offers interpretation and health education services, referrals to other medical centers and community emergency assistance. The clinic also keeps a public phone line open, allowing people to ask questions and receive answers in their own language.

There is much need in Columbia. Unfortunately, as a result of physicians’ busy schedules, volunteers are few. The Good Samaritan Clinic’s biggest challenge is to bring in more working physicians, nurses and nurse practitioners. Riggs Partners addressed this issue, develolping for the Good Samaritan Clinic a strategic marketing plan and several recruitment materials.

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FivePoint Solutions is an enterprise information management (EIM) company. Put simply, they provide digital document management and data exchange, as well as paper-to-digital conversion, for companies and government entities with complex (and often high volume) records management needs.

We immediately recognized a great branding opportunity for our new client. EIM is a rapidly growing industry filled with look-alike companies fixated on one selling point: efficiency. From our first meeting with FivePoint, it was clear their focus is on the people who rely on the technology.

And so we began by helping FivePoint Solutions define their process as the center point for a new branding program.

Then we began identity exploration.

Final logo.


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